In the ever changing and competitive world of the Internet, it is becoming increasingly difficult to have your presence in major search engines and directories such as, Google™, Yahoo!® and MSN Live. Search Engines in particular are forever changing their rules and with thousands of new websites appearing every day it is all too easy to find yourself lost in the maze of conflicting information that is available.
No matter how hard you try, no matter how much money you spend, a poorly optimised website will always perform poorly in modern search engines. Without optimised web pages, any attempt to lift your website to the top of the 'pile' will usually result in failure and all of your hard work promoting your website will bear little or no result at all.
When it comes to better optimised web pages, a "White Hat SEO" such as Site Blaster SEO Services is your key to success! Site Blaster employs only trusted techniques approved by all search engines and promotes content for the greater good of the web community.
With our FREE Monthly SEO Tips you have knowledge at your fingertips, providing you with examples ranging from when, where and how not to use certain forms of HTML, even providing sound advice on which web page elements work best for better ranking in the major search engines. The information is designed to expand your own SEO knowledge. Knowledge is your first, most important step in winning the war against a poorly ranking website.
Review our latest Free Monthly SEO Tip and discover previous monthly Free SEO Tips below.
If your web pages use 'deception web pages', or false 'web page content' and/or 'Meta Tags', then these pages will be viewed as SPAM by most of the search engines you are submitting to!
This type of practice will most definitely get your web page and any other web pages in your website, banned from these search engines altogether. A 'deception web page' is a web page that contains lots of popular subject matter which does not have anything in common with your actual website. Web pages like these are usually created by people with the sole purpose to direct more traffic to their website without .
Example: If you are trying to sell cleaning products, whilst most people surfing the web are looking for entirely different products, you will then be presented with a problem. How do you attract these customers that are probably not in the slightest bit interested in your cleaning products?
You must first take into consideration the types of items or services that most web surfers are looking for most of the time. Most of the world's web-surfers are looking for music, books, dvds, cars, dating services, travel and social network websites; not cleaning products.
Almost every web-surfer on the Internet today has dirty dishes that need to be washed. They will more than likely buy dishwashing-liquid in the near future. If dishwashing-liquid is a cleaning product that you stock, then you're in luck.
Solution: Build yourself a cool music, dvd or car website and advertise your cleaning products all over it. You might even alter your advertisements to aim or 'steer' your products towards the needs of these people, such as those who need products to clean their music cd's, dvd covers, or even their car interior and exteriors. Altering your products in such a way to appeal to a wider audience is only one step in ensuring yourself of a well placed position in any search engine.
A 'deception page' is no longer deceptive if most of the content on the page is real and directly relates to the overall 'theme' of the website. With this knowledge in mind you may use your music website to direct literally thousands of potential customers and visitors to your cleaning products site simply with some well written advertisements.
Previous Monthly SEO Tips
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Many search engines use sophisticated algorithms to determine the relevancy of a given web page in relation to any given search query. As the methods used to spider a web page and index relevant Tags and content changes over time, so too do the SEO elements that can be used in order to attract more search engine spiders to your website.
A common practice is to assign a higher relevancy value to pages where a keyword appears in BOLD or HEADINGS.
Example:
In-between the bold Tags, such as, <b>...</b> or <strong>..</strong>.
In-between the heading Tags, such as, <H1>..</H1>, <H2>..</H2>, etc.
A Keyword that appears in such emphasised text is often assumed to be a heading or a sub-title, and is thus often assigned a higher relevancy value.
Hints: Aim to include the most relevant Keywords in titles as a heading or bold text. If possible, use the heading Tags <H1>, <H2>, etc. in preference to <b> and <strong>.
As part of Site Blaster's comprehensive SEO Service, we check each web page contracted for BOLD and HEADINGS and report within the optimisation phase of our SEO Service.
Using invisible text is the practice of making the colour of the text on the web page the same as the background colour. As an example... white letters on a white background qualify as hidden text. The reason that many search engines have banned this kind of text is because it is VERY hard to detect it. This is usually a result of the vast number of colour combinations that have to be recognised when a search engine Spider visits the web page.
Example:
You create a web page that uses a background color of #FFFFFF (white). You then place text on the web page and slightly alter the color to make the color of the text #FFFFF0 (off-white), which would now be ALMOST totally invisible.
Many (but apparently not all) of the major search engines now have a policy against this type of technique, and have set up their indexing programs, namely Spiders and Robots, to check for it. When spotted, the penalty can range anywhere from ignoring the text, to refusing to index the page at all, or even worse. This type of practice is now regarded as a 'Black Hat' technique by most of the search engines and we highly recommend avoiding it including it on your website.
Of course you may come across a well ranked web page here and there that is still using hidden text. This should be taken more as an indication that the page has not been re-indexed since the tactic was made 'illegal', than an indication that the search engine allows this practice. Basically, most have come to regard hidden text as too risky, and have moved to 'white hat' techniques instead.
DEFINITION:"White Hat" or Search Engine Compliance (SEC) are search engine optimisation techniques that follow the guidelines set out by search engines, which are in place to maintain the quality and relevance of the search results.
Cascading Style Sheets, or CSS for short, is a great way to help top search engine rankings.
Many search engines will compare the amount of code/html that you have on your web pages and compare it with the amount of viewable content. Viewable content, or Body Text, is the text that you can actually see and read in web pages.
It is best to reduce the amount of HTML code in your web pages. Consider making templates by hand. WYSIWYG (What You See Is What You Get) editors really like to slap the code on thick, which can reduce your chances for top search engine results.
One thing that you can do with CSS is to remove the font tags...
The CSS above will make sure that everything in a <td> will be at 10pt, and you will never have to worry about font tags again. However, it is not likely that you will only ever want to use that one font size/style. You will also need headings, sub headings and footer texts. You may want to change the color of your links and the color they go when you hover over them with your mouse.
Before you spend any time the above methods, you should do some research and learn about CSS first. This will help you to better implement it into your website and template as much as possible. Look for CSS methods that reduce the need for manual font tags and other non-necessary code within your web pages.
In addition to indexing the visible, legible text of a web page, some search engines will also index the hidden text that is written in the form of hidden tags, or comment tags.
You may improve your ranking on some search engines by including some or all of your keywords as hidden text, hidden within these comment tags. One example of this is via the use of the <A HREF="#1">ALT= image tag</A>, as is commonly used with all indexable and images on a web page. As well as this more common method, you may also use carefully composed keywords, hidden in comment tags, to insert more text into a web page.
Example:
<!-- hidden text goes here -->
All hidden comment tags are not displayed by the browser, but are indexed by some search engines. By providing the engines with keywords hidden within these tags you can actually boost your rankings, thus increasing the amount of traffic that you may receive.
As part of our comprehensive SEO Service, we deploy comment tags throughout each web page contracted. We use the 'Top Google Ranked Keywords' created during the initial stages.
META Refresh/Robots Tags are frowned upon by Search Engine Spiders (if that is anatomically possible) and can play a major part in determining the success of your web page becoming indexed or crawled.
Before submitting your web page you should always check your HTML code first for the following META Tags. These META Tags will be located between the <head> and </head> section in the HTML code.
This type of META Tag is designed to redirect a web browser from your web page to another website (domain) all together. If you have included a redirect META Tag, like the example above, in your HTML code then the search engine spider will almost always ignore your website and never index any of the content of the web page.
This is one practice that you should avoid at all times. For example:
Meta Robots Tags...
<Meta name="ROBOTS" content="NO INDEX, NO FOLLOW">
This type of META Tag specifically directs robots to ignore the content of that web page, or to ignore certain paths or links to other sections of the website. If you have this robots.text tag somewhere in your HTML code then it is strongly recommended that it be removed immediately. You may use this type of Tags on web pages that you do not want search engines to index or spider.
As part of our comprehensive SEO Service, we check for these META Tags and remove them, replacing them with SEC compliant META Tags that do not cause issues with website indexing.
Discover more about the Site Blaster SE Service via this web link.
'Site Blaster offered a simple easy to follow optimisation plan, all questions were answered promptly. A very efficient service. It also helped improve my own knowledge of search engines and optimisation.' - A. Haddock, Craft Wise Ltd.
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which web page elements work best for better ranking in the major search engines. The information is designed to expand your own SEO knowledge. Knowledge is your first, most important step in winning the war against a poorly ranking website.
icons to reveal historical monthly free tips. Click the 
icons to collapse the panel back if required.
success of your web page becoming indexed or crawled. 
