People enter Keywords into search engines and directories, such as Google, Yahoo and Bing, to find relevant content. For a successful online marketing strategy, you need to ensure that you target the right Keywords.

It seems pointless to optimize your web pages for Keywords that nobody enters in the search engines. Target the wrong Keywords, and your website promotion efforts could be in vain, and you could waste a lot of time and money. Keywords fit into two main categories, Money Keywords and PR Keywords. Concentrate your energy on Money Keywords first and then invest further on PR Keywords later.

Was your website developed by a third party? If yes, this could have resulted in a poor ranking for your website. This might have happened if your web supplier had entered a few Keywords without proper research.

Meta Tag Generation Form

To start, we will ask you to complete a basic online form named 'Meta Tag Generation Form'. With the results, we research Top Keywords and lock down the relevance of the web page.

To research these Keywords, we use Metacrawler and Dogpile, the two largest metasearch engine on the net. With the results, we run a competition search using Google. Google receives 65% of all search engine traffic, which according to Wikipedia, is approximately 400 million queries per day!

A metasearch engine combines the top web search results from Google, Yahoo, Bing, Ask, About, MIVA, LookSmart and other popular search engines.

Which Keywords Should I Target?

This is an important factor! The more competitive your Keywords become, the longer you will have to wait to get listed in the Top 10. Also, many more Inbound links would be required. Consider multiple-word Keywords, related to your market, and business location. Proceed with more competitive Keywords when you have a Top 10 listing for the original Keywords.

Your SEO specialist can create new Meta Tags for each web page based on competition analysis. Meta Tags are part of HTML and except for the Title, which displays in the browser window, is for the sole purpose of Search Engine Spiders.

Meta Tags contain different information that a website owner wants to convey to the Spiders. The important Meta Tags are Title, Description and Keywords. As soon as you and your SEO expert agree, he or she will install the new custom Meta Tags for your web page, replacing any Meta Tags currently featured.

Contrary to some armchair SEO's, Meta Tags are still significant. If a web page becomes optimized for a certain Keyword, this Keyword should appear in the Title, Description and Keyword tags as well as the readable content. It is a matter of house-keeping. If you have optimized Meta Tags in your code, note, ALL but Excite's Spider can read it!

HTML or Hyper Text Mark-up Language is the primary language for web pages. HTML provides a way to create web pages by applying structural interpretation for content such as headings, text, paragraphs, links and images.

Select 'View' from the menu and then select 'Source' in your web browser to view the HTML source code of any web page. Sometimes, this window can be placed behind the main browser window. Check to see if this is the case.

HTML code can often contain errors and sometimes stop Search Engines Spiders from parsing web pages. Your SEO professional will review the code in each contracted web page and fix errors to  World Wide Web Consortium (W3C) Standards wherever possible.

Once the new Meta Tags are in place, and the HTML code corrected for each web page, the next step is Search Engine Optimization (SEO).

High rankings for Google and other leading search engines are the result of optimized web pages and Incoming links.

Similar to a Search Engine Spider, your dedicated SEO Consultant, will Spider each contracted web page to analyze what items need to be optimized. Site Blaster uses 'White Hat' techniques to optimize web pages. White Hat refers to ethical practices used during the SEO process. Another name for White Hat is SEC, Search Engine Compliance.

Try to optimize at least three different web pages, ideally ten web pages. For ten web pages, review the Platinum Plan, for three web pages, review the Gold SEO Plan. Do not to optimize the same web page for no more than three main Keywords. Consider one Keyword per web page for the best results.

Measuring Keyword Density

Today, leading search engines, are measuring Keyword Density as one of the major factors in assigning relevancy ratings for individual web pages. If the Keyword Density is too low, your web page will not be ranked high for that Keyword. On the other hand, if your Keyword Density is too high, the search engines may penalize for 'Keyword Spamming'.

Keyword Density includes many elements, which can be rated for different percentages. SEO elements could include, Body Text, Bold Text, Headings H1 H2, ALT Tags, Comment Tags and so on. Once analyzed, by your SEO Consultant, a Combined Percentage would be calculated. The Combined Percentage would be based on the competition. Further tweaks may be required.

Do not worry if all of this sounds terribly complicated. Site Blaster's SEO Consultants are extremely grounded and can help with any SEO jargon..

Ten Years SEO Experience

Site Blaster has been in the SEO space for nearly 10 years. During this time, search engines and directories have come and gone, but the basic principles of search engine optimization persist.

Organic SEO techniques are based on straightforward, commonsense rules, commercial expertise and creative thinking.

Special SEO files can be provided to ensure visibility for Search Engine Spiders. Such files include XML Sitemap and robots.txt.

About XML Sitemap

By placing a formatted XML Sitemap on to your web server, you are helping Search Engine Spiders to find out what web pages are available and what has changed. The Sitemap should contain a list of all the website pages in a structure which is clearly readable by Search Engine Spiders.

The XML Sitemap does not change the existing Spider-based mechanisms that search engines use to find web pages. By submitting a Sitemap to a search engine, such as Google, the SEO Consultant is helping the search engine's Spider to do a better job of Indexing your website.

Note: Using this method does not guarantee that a web pages get placed within search Indexes, nor the way a Spider affects the way that web pages should be ranked in search results.

About the robots.txt File

We recommend that you add the Robots Text file to your 'root' website directory. It is a critical file because Spiders are supposed to request this document before they Index any web page in your website.

If this document is not found on your web server, when the Spider visits, it could cause the web server to return a 404 error or perhaps send a redirect to some other web page.

Spiders are not supposed to follow a redirect or read a 404 error when requesting the robots file, but that does not mean it wont, which could cause problems. Plus it makes no sense for your web server to turn out a 404 error every single time a Spider visits your website.

Google Analytics & Website Verifications

If required, we can implement Google, Yahoo and Bing website verifications. These verifications are codes which are used to verify ownership. We can also install Google Analytics, goals and benchmarking tools, if not implemented already.

Broken Links can stop a Spider, like Google's Googlebot, dead in its tracks, effectively preventing it from fully Indexing your website.

Broken Links Report

If you agree to allow access to your web server, your dedicated SEO can fix any Broken Links reported for your contracted web pages. If there are many broken links across your entire website, we can fix them for a nominal fee.

Link validation can be completed on normal links, frames, images, backgrounds, plug-ins, local image maps, CSS stylesheets, scripts and java applets. The Broken Links Report also supports SSL websites ("https:// "), partial testing of FTP and gopher sites and detects redirected web pages.

A basic HTML Sitemap can also be provided upon request. This should not be confused with the XML Sitemap, delivered separately.

The Final SEO Check provides site-wide assessment of your website and your search engine optimization consultant's personal view. Your dedicated SEO will ask you to view a tick-box report and consider the answers marked with a cross.

Each web page on your website can be listed for different Keywords. Do not sell your website short! We recommend that you optimize at least three main web pages to maximize success. By main web pages, we mean those that contain lots of readable content, such as, Home, About, Services, FAQ's and so on. Perfect for hungry web Spiders!

If you outgrow your SEO Plan, simply upgrade to the next. Simply ask your dedicated SEO Specialist if you need help. You will only have to pay the difference between the two!

Site Blaster Submit is a next-generation submission service. Our Rapid Support Team will submit your contracted web pages to all relevant search engines and directories.

Site Blaster Submit offers a vast advantage over automated submission software. This is because most search engines do not consider submissions from automated submission software tools. Many SEO's do not care about the rules of the search engines. These SEO's just want to list as many search engines, social networks, Blogs and link pages as possible. This is to capture as many Inbound links as possible, regardless of the quality or Google PageRank.

Site Blaster Submit is Different!

Site Blaster Submit opens a new MS Internet Explorer web browser window and goes to each search engine and directory submission web page. Then Site Blaster Submit enters all required information in all the appropriate fields. You will save a lot of time while following all search engine rules!

Site Blaster Rapid Support Team sends a Submission Report detailing the search engines and directories submitted.

Site Blaster reports the information gathered from search engines in a straightforward way. Each Search Engine Ranking Page (SERP) report is interactive. Simply select a listing to take you directly to the actual search engine listing online!

Google, Yahoo and Bing and other leading search engines and directories are specifically designed to deliver relevant results and direct visitors to the most relevant web pages according to the searched term.

Site Blaster SEO Services aims to improve your website by making it less transparent to leading search engines like Google, Yahoo and Bing. We do this by making your web pages Search Engine Compliant (SEC). The resultant traffic should ensure more enquiries and sales for your business.

Ongoing monthly SEO maintenance is essential for the success of your website. This ensures that your contracted web pages are finely tuned to compete against the competition.

Your SEO professional, along with a member of our support team, combine to ensure that your web pages persists in the Top 10. If a web page does not appear in Top 10 at this time, it can be tweaked to push it forwards. Maintenance activities would be based on a monthly time-frame for the individual web pages.

 Top 10 Optimization

The main crutch of the SEO maintenance service is Top 10 Optimization. Your dedicated search engine optimization expert will evaluate each web page to ensure that they compete in the Top 10 for Google. Further to analyzing the web page, it would then be given a plus or negative percentage based on results.

You can be notified if the SEO percentage for a web page has changed by more than 5%. If further SEO works should be required, your dedicated SEO Consultant can complete the additional SEO works. If sanctioned, you would be notified when the SEO work has been done. The resultant SEO works could cover up to 30 individual SEO competencies. You will have the opportunity to accept or reject the final SEO works.

Search Engine Rank Page (SERP) Reports

Along with Top 10 Optimization analysis, we offer a monthly Search Engine Results Page (SERP) report. The SERP lists web pages by search engine in response to real Keyword queries. The results list individual web pages showing main Keywords against leading search engines and directories such as, Google, Yahoo and Bing. If you have not already, sign up for your Free SERP report here.